What is Morm?

Morm is a feeling that’s hard to describe with just one other word.

I guess it’s our version of hygge. That feeling of “5 more minutes” after your alarm goes off and you cacoon yourself deeper in the bed, and we all know, it will be longer than that. It’s cosiness with a certain amount of grumpiness to it. A “cuddle me” but “leave me alone” all in one, at the same time. The sigh your dog makes when you hug them while they're sleeping. Like a chestnut, enveloped in a warm but prickly blanket.

It is the refusal of harsh reality. It’s our escapism.